In the early ’80s, Aaron Tiram owned beauty supply stores in Miami–so he had plenty of experience working with products of all stripes when he moved north to start his own hairstyling products venture. “He saw all those products and thought, ‘I can make these myself,’ so he came to Chicago to start his own manufacturing company,” recounts Jonathan Tiram, Aaron’s son and vice president of Ecoco, an eco-friendly, unisex haircare brand. “He knows the business inside and out.